Background / The depth behind the simplicity

A lifetime of asking.
A remarkable body of work.

A lifetime of asking.
A remarkable body of work.

A lifetime of asking.
A remarkable body of work.

Under the elegant surface of i⁹ lies a long-running exploration of human motivation, intelligence, context and possibility. The point isn’t the number of questions asked. It’s the quality of what becomes visible when the answers connect.

The power of the work behind i⁹

HISTORICAL / FOUNDER-REPORTED

~5,000,000

~5,000,000

~5,000,000

assessment instances

assessment instances

Historical participation and uses across different programs and channels—not five million unique people.

Historical participation and uses across different programs and channels—not five million unique people.

10,000+

10,000+

10,000+

insights

insights

Founder-described interpretive material and insight elements accumulated across the work.

Founder-described interpretive material and insight elements accumulated across the work.

40+

40+

40+

tools & personal surveys

tools & personal surveys

Different instruments and formats developed to explore distinct human questions.

Different instruments and formats developed to explore distinct human questions.

5,000+

5,000+

5,000+

unique questions

unique questions

A wide inventory of questions spanning motivations, ways of thinking, attributes and context.

A wide inventory of questions spanning motivations, ways of thinking, attributes and context.

How to read these figures: Approximate historical figures and founder-reported inventory measures, pending a reconciled public audit. Instances include repeat participation and instrument completions, not necessarily unique individuals. These are not current i⁹ platform-user or revenue figures.

The intellectual architecture

Three lenses.
One living person.

Three lenses.
One living person.

There is no single answer to what a human being is or could become. The strength of i⁹ lies in bringing different lenses into conversation at the moment when understanding becomes useful.

I A M

I A M

I A M

THE INNER PICTURE

What makes this person distinct?

Intelligences, Attributes and Motivations reveal different, overlapping dimensions of a person—never a final label.

P O D

P O D

P O D

THE RELATIONAL PICTURE

What might become possible here?

Person, Opportunity and Domain: potential emerges in the relationship among someone, a possibility and a real-world context.

S E W

S E W

S E W

THE HUMAN EXPRESSION

How does intelligence enter the world?

Self, Expression and World offer nine windows when read across I.A.M.: Intelligences, Attributes and Motivations.

NOT AN INVENTORY OF LABELS.

A way to ask better questions about actual lives.

Not a bigger personality box

From 5,000 questions
to one better question.

From 5,000 questions
to one better question.

Every instrument is a lens, not the whole person. What makes the system useful is the movement from individual answers to distinctive patterns, then to a contextual understanding of choices.

01 / INPUT

Hear the person.

Hear the person.

Responses, reflections, motivations, intelligences and attributes.

02 / INTERPRETATION

Find the meaningful patterns.

Find the meaningful patterns.

Differentiate, integrate and examine relationships among signals.

03 / CONTEXT

Understand the setting.

Understand the setting.

Place what we learn against the opportunity and domain.

04 / OUTPUT

Illuminate choices.

Illuminate choices.

Explainable perspectives, alternatives and questions worth pursuing.

Experience across very different worlds

The questions have travelled far.

The questions have travelled far.

Earlier organizational work, institutional applications and distribution relationships reached education, business, leadership, health and social impact. What matters today is the foundation they helped shape.

Peterson’sJ.P. Morgan / ChaseBloombergJohnson & JohnsonU.S. News & World ReportBlackboardRocheReutersPoints of LightPBSPublicis

Historical organizations referenced in founder and predecessor-venture records. The nature of the relationships varied: projects, programs, partners, customers, institutional channels and related engagements. These names do not represent current i⁹ customers, contracts, partnerships or endorsements.

~5 million

historical assessment instances

historical assessment instances

40+

tools and personal surveys

tools and personal surveys

~1,600

schools reached through a historical distribution program

schools reached through a historical distribution program

The opportunity now

Experience built the intelligence.
Partnership can multiply the impact.

Experience built the intelligence.
Partnership can multiply the impact.

i⁹ is evolving independent scoring, reporting and partner-facing technology to make a deep intellectual body useful through contemporary services. Some partner applications are underway; the independently operated platform and its broader distribution are still being developed.